May 1st
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It’s been a rollercoaster ride with Verizon when it comes to charges for mobile coupon marketing. Last year they announced a plan for a 3 cent per coupon surcharge. That didn’t come to pass, as the backlash was swift and quite widespread. With 87+ million subscribers, where Verizon goes, others are tempted to [...]
Read more of Verizon To Approve Standard Rate Mobile Coupon Marketing…
April 27th
Advertising and brand awareness have been the major focus of many very astute business people throughout marketing history. And, some of the smartest have made it a mandatory goal to produce campaigns, be they print, TV, radio or other, that “make the phones ring.” Those four words have been uttered by untold numbers of marketing [...]
Read more of Forget the Phone Ringing - Make the Thumbs Click…
April 22nd
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Though it’s only in Mexico right now, Starbucks is planning to introduce 2D barcodes for mobile campaigns in the United States soon. That’s due to a 60% coupon redemption rate for their program in Mexico, a success rate we’d all like to experience.
Their campaign is designed to both reward existing customers and to [...]
Read more of Grab a Cup of Coffee - See How Mobile Works for Starbucks…
April 15th
SMS text message marketing isn’t a flash in the pan, because consumers who text are a huge and still-growing market. We’ve posted recent survey numbers here, and the trend doesn’t seem to be slowing. AT&T is hoping to capitalize on the American public’s love for texting with their recent release of six new phone models [...]
Read more of AT&T Releases Phones Focused on Text Messaging…
April 9th
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It’s turning into a rapid-fire news release week for mobile marketers. The biggest news is the announcement that Verizon Wireless, AT&T, Sprint and T-Mobile USA announced an agreement to incorporate their mobile marketing guidelines within consumer best practices outlined by the non-profit industry trade group the Mobile Marketing Association.
Mobile marketing [...]
April 6th
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Radio hasn’t been immune to the changes in marketing budgets and the media used. Their ad revenues have fallen, just as experienced by newspapers and magazines. It’s a world of change, and SMS text messaging is right out there in front as far as initiating change. Let’s just bullet a few numbers recently [...]
March 30th
Most discussion of mobile marketing revolves arount SMS text messaging and mobile websites. But there’s another facet of mobile that can be quite effective as well, IVR, or Integrated Voice Response. We wrote last week about MGM properties and their mobile initiatives, ending that post with “It’s logical that an industry promoting repeat stays and [...]
March 26th
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Las Vegas has definitely shared in the economic declines of the past year, with less travel and far less discretionary spending. While some will go to Vegas to forget their problems for a while, far more will put off the trip to save the money. If you’re a stock market investor, your net [...]
Read more of Last Minute Show Tickets Are A Deal - Vegas & SMS…
March 23rd
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As branding and marketing professionals, we take notice when any product, service or medium doubles in use over a year. And, in this last year’s economic turmoil, any revenue generating medium that doubles in use should be of real interest. Well, comScore has released more numbers on the use of mobile over the [...]
March 19th
Internet mobile marketing sites are reporting that Planet Funk had some interesting results from a campaign prior to Black Friday last year. Planet Funk is an apparel retailer with stores in California, Texas and Colorado. They knew that their primary demographic is young consumers who always carry their cell phones. So, a mobile coupon campaign [...]
Read more of 15, 91 & 377 - Marketing Numbers You Want to Think About…
